Paez
Paez is a casual footwear brand of Argentine origin, founded by Francisco Murray. It makes a modern version of the traditional alpargata, alongside flats, loafers and Mary Janes for women and men.
| Founder | Francisco Murray |
|---|---|
| Origin | Argentina |
| Signature product | Alpargata espadrilles |
| Markets | About 45 countries |
| Website | paez.com |
What is Paez?
Paez is a footwear brand built around the alpargata, the simple canvas shoe long worn in Argentina. Founded by Francisco Murray, the label took this traditional style and gave it bright colours and graphic designs aimed at a younger customer, turning a rural staple into an everyday fashion shoe.
Products and positioning
The core Paez shoe combines a cotton upper stitched to a leather insole with a lightweight EVA outer sole, a construction that keeps the classic look while adding comfort and durability. The range has grown beyond the original alpargata to include Mary Janes, flats, loafers and the brand's Tulipa styles, sold in separate lines for women and men. Named models include Classic, Essential and Combi, and the brand has released collaborations with partners such as Fine Arts and Zippy. Its shoes are designed in Lisbon and are positioned at an accessible price point in euros.
Distribution
Paez sells in around 45 countries. Alongside wholesale partners and its own online shop, the brand operates company-owned stores in Spain.
Why it matters
Paez is an example of a heritage product being reworked into a global casual footwear brand. By pairing an authentic South American shape with a colourful, youthful design language, it has carved out a distinct place in the espadrille and summer shoe category across many markets.
Frequently asked questions
Where is Paez from?
Paez is of Argentine origin and is built around the alpargata, a traditional Argentine canvas shoe. Its shoes are designed in Lisbon.
Who founded Paez?
Paez was founded by Francisco Murray.