Atomik
Atomik is an Argentine footwear and sportswear brand dating back to 1972. It makes sneakers and sports shoes for adults and children, as well as apparel including football kits for San Lorenzo.
| Origins | 1972 |
|---|---|
| Owner since 2005 | Martín Gándara |
| Football partner | San Lorenzo |
| Own stores | Around 15 |
| Website | atomik.com.ar |
What is Atomik?
Atomik is a sports and lifestyle footwear brand from Argentina, with origins in 1972. Since 2005 it has been owned by Martín Gándara, son of the founder of the children's shoe brand Marcel.
Products and positioning
Footwear remains the core of the business, covering running and training, lifestyle and padel or tennis models such as Shade Low, Racer, Fairfaxx, Reptor and Coreforce. The brand has expanded into apparel, including leggings, shorts, T-shirts and tracksuits for men, women and children.
- Football: technical sponsor and kit maker for San Lorenzo
- Focus sports: football, hockey, padel and basketball
- Some sneaker models made in Argentina, apparel from own and overseas production
Distribution
Atomik sells through around 15 company owned stores and a franchise network, as well as sporting goods chains and multibrand retailers such as Dexter, Sportline and Solo Deportes. It also runs an online store. The company has announced plans to enter Brazil, Uruguay and Paraguay.
Why it matters
Atomik is one of the domestic Argentine brands competing with global sportswear names, using football sponsorship and its own retail to raise its profile in an increasingly open market.
Frequently asked questions
Is Atomik an Argentine brand?
Yes. Atomik is an Argentine footwear and sportswear brand dating back to 1972, owned since 2005 by Martín Gándara.
What does Atomik make?
Atomik makes sneakers and sports shoes for adults and children, plus sportswear and football kits for San Lorenzo.