John Foos
John Foos is an Argentine trainer brand founded by entrepreneur Miguel Fosati, famous for its classic canvas sneakers with vulcanised soles. It has expanded into street styles, a premium limited edition line, apparel and kids' products.
| Country | Argentina |
|---|---|
| Founder | Miguel Fosati |
| Local plant | Beccar, Buenos Aires Province |
| Best seller | Beat (Street line) |
| Website | johnfoos.com |
What is John Foos?
John Foos is an Argentine footwear brand founded by entrepreneur Miguel Fosati around four and a half decades ago. It became famous for its classic canvas trainers with vulcanised soles, associated with the slogan para no hacer nada, sneakers made for doing nothing.
Products and positioning
The range now spans several lines:
- Legend, heritage styled vulcanised trainers
- Street, everyday urban sneakers, including the best selling Beat model
- John Joseph Foos, a premium line of limited editions
- Apparel and a kids' range
Design and supplier development are handled from Argentina by an in house team. Most production is sourced from China and Vietnam, while the company's plant in Beccar, Buenos Aires Province, is used for special series and smaller runs.
Distribution
John Foos sells through retailers and its own stores, and its online channel accounts for around a third of company sales.
Why it matters
John Foos shows how a domestic heritage sneaker brand can reinvent itself with new product lines and digital sales while keeping its original canvas model at the core of its identity.
Frequently asked questions
Where is John Foos from?
John Foos is an Argentine sneaker brand, with design based in Argentina and a plant in Beccar.
Who founded John Foos?
John Foos was founded by Argentine entrepreneur Miguel Fosati.