Cheeky
Cheeky is an Argentine clothing brand for children, girls and babies, operating since 1994. It sells clothing and footwear through a network of stores across Argentina.
| Founded | 1994 |
|---|---|
| Founder | Daniel Awada |
| Country | Argentina |
| Stores | About 170 in Argentina |
| Also operates in | Paraguay |
| Website | cheeky.com.ar |
What is Cheeky?
Cheeky is a childrenswear brand from Argentina. It was founded in 1994 by Daniel Awada, who is its president, and offers clothing for children, girls and babies.
Products and positioning
The range covers children's and baby clothing and footwear, including jackets, denim, cargo trousers, boots and sneakers in its seasonal collections. The brand describes its identity as fun, relaxed and cheerful, with design at the centre.
Distribution
Cheeky has around 170 stores across Argentina and also operates in Paraguay, alongside an official online shop. In 2023 it began renewing its stores to give every location the same new look, starting with its Unicenter shop in Buenos Aires and moving on to its 11 stores in Cordoba.
Why it matters
With a store network of this size, Cheeky is one of the larger specialist childrenswear chains in Argentina, built around a single brand identity rather than multi-brand retail.
Frequently asked questions
Where is Cheeky from?
Cheeky is a childrenswear brand from Argentina, with stores across the country and in Paraguay.
Who founded Cheeky?
Daniel Awada founded Cheeky in 1994 and is its president.