Mowalola
United Kingdom
Mowalola is a London fashion label led by Lagos-born designer Mowalola Ogunlesi. It sells clothing, footwear and accessories online and has attracted attention for collaborations including Yeezy Gap and a Bratz doll line.
| Designer | Mowalola Ogunlesi (born Lagos, 1994) |
|---|---|
| Base | London, United Kingdom |
| Segment | Streetwear and youth culture |
| Sales channel | Online |
| Website | mowalola.com |
What is Mowalola?
Mowalola is a London-based fashion label named after its designer, Mowalola Ogunlesi, who was born in Lagos, Nigeria, on 25 March 1994 and lives and works in London. The sources reviewed do not give a founding year for the label itself.
History
Ogunlesi earned a BA in Fashion at Central Saint Martins in 2017 and showed a collection at the Graduation Press Show. In 2018 she left her MA programme for more creative freedom, and in 2019 she made her London Fashion Week debut on the Fashion East stage and styled outfits for Skepta's "Pure Water" video. In 2020 Ye appointed her design director of Yeezy Gap, announced on 26 June.
Products and positioning
The official site groups products into tops (t-shirts, hoodies, knitwear), bottoms (trousers, sweatpants, skirts, shorts), outerwear, footwear (heels, boots) and accessories (hats, bags, belts, jewellery). Featured items include leather and track jackets, track trousers, knit leggings and a halter bra. A Bratz doll collaboration line with MGA Entertainment was released on 1 December 2022.
- Leather and track jackets as signature pieces
- Footwear including heels and boots
- Doll and music-world crossovers
Business model and distribution
The label's official site is an online shop with cart and checkout and lists no physical stores. Wholesale accounts, revenue and ownership are not documented in the sources reviewed and are not stated.
Why it matters
Mowalola is a prominent example of a young London label whose profile grew through music, styling and collaborations, and its designer's role at Yeezy Gap showed how independent designers are drawn into large-scale retail projects.
Frequently asked questions
Who is behind Mowalola?
The label is led by designer Mowalola Ogunlesi, who was born in Lagos and is based in London. She studied at Central Saint Martins.
Where is Mowalola based?
Mowalola is based in London, where the designer lives and works.