8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Streetwear and youth culture

Aries

United Kingdom

Aries is a fashion and lifestyle brand whose official online store lists clothing, accessories and lifestyle goods and a store in SoHo. It is known for collaborations with major footwear and sportswear brands.

Facts
SegmentStreetwear and youth culture
Country of originUnited Kingdom
StoreAries SoHo
CollaborationsSorel, Crocs, Salomon, Puma
PublicationPlanet Aries archive book (Rizzoli)
Websiteariesarise.com
Segment
Premium
Categories
MenswearWomenswearAccessories
Sales channels
Own storesE-commerceWholesale

What is Aries?

Aries is a fashion brand with an online store and an official shop presence. Its website lists clothing, accessories and lifestyle goods and describes the offer as the latest Aries collections with international shipping. The founders, founding year and city are not stated on the page consulted, so they are left out of this profile, although the brand is generally listed as British.

Products and positioning

The range includes T-shirts, jeans, knitwear, jackets and dresses, plus caps, bags, jewellery and socks, and lifestyle goods. The site shows prices in pounds sterling for the United Kingdom and in dollars for many other markets, and promotes the AW26 and SS26 seasons and a line called No Problemo.

Collaborations

Campaigns listed on the site include Sorel, Crocs, Salomon, Puma, Champion, New Balance, Reebok, Converse and Arsenal FC. A Planet Aries project includes an archive book published by Rizzoli.

Business model and distribution

Aries sells direct online and refers to an Aries SoHo store in its help pages. Wholesale and ownership are not documented in the source consulted.

Why it matters

Aries is an example of a label that built brand awareness through collaboration with large sportswear names and cultural projects. This profile is limited by the single source available and avoids unverified detail on its history or ownership.

Frequently asked questions

Where is Aries from?

Aries is generally listed as a British brand. Its official site shows UK pricing in pounds but does not state a founding city.

Who owns Aries?

The source consulted does not state an owner, so ownership is not given here.

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