8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Streetwear and youth culture

A-Cold-Wall*

Tomorrow Ltd · United Kingdom

A-Cold-Wall* is a London fashion brand founded in 2015 by British designer Samuel Ross. In February 2024 Tomorrow Ltd, a London brand accelerator and earlier minority investor, acquired Ross's majority shareholding.

Facts
Founded2015
FounderSamuel Ross
OwnerTomorrow Ltd (acquired majority stake, reported February 2024)
HeadquartersLondon, United Kingdom
SegmentStreetwear and youth culture
Websitea-cold-wall.com
Segment
Premium
Categories
MenswearWomenswearFootwearAccessories
Sales channels
WholesaleE-commerceOwn stores

What is A-Cold-Wall*?

A-Cold-Wall* is a London-based fashion brand with the tagline The legacy of British Industry. Its website says it was established through a process of fabric and material study. The company is registered in England and Wales.

History

The brand was started in 2015 by British designer Samuel Ross. According to The Industry Fashion, Tomorrow Ltd, a London brand accelerator co-founded by Stefano Martinetto, had been a minority investor since 2017. On 22 February 2024 it was reported that Tomorrow Ltd acquired Ross's majority shareholding and now owns the brand outright. The terms were not disclosed. The brand's statement said its long-standing core directors would continue the work, focused on innovation and materials.

Products and positioning

The range covers ready-to-wear, footwear and accessories, including outerwear, sweats, T-shirts, knitwear and shirting. The current season at the time of writing is Autumn/Winter 2026 with the New Metropolis campaign. It is positioned as premium contemporary fashion with a design language rooted in industrial materials and British urban culture.

Business model and distribution

The brand sells through its own online store with worldwide express shipping. Details of wholesale partners and own stores were not given in the sources consulted.

Why it matters

A-Cold-Wall* is one of the British labels that bridged streetwear and design-led fashion, and its 2024 change of ownership shows how brand accelerators are consolidating independent labels.

Frequently asked questions

Who owns A-Cold-Wall*?

Tomorrow Ltd, a London brand accelerator, acquired Samuel Ross's majority shareholding, as reported in February 2024. It had been a minority investor since 2017.

Where is A-Cold-Wall* from?

A-Cold-Wall* is a British brand based in London. It was founded in 2015 by designer Samuel Ross.

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