BOY London
BOY London is a British streetwear label that began in 1976 as a shop on London's King's Road. Founded by Stephane Raynor, it sells hoodies, T-shirts, tracksuits and outerwear rooted in its punk heritage.
| Founded | 1976 |
|---|---|
| Founder | Stephane Raynor |
| Origin | King's Road, London |
| Focus | Streetwear and logo apparel |
| Website | boy-london.com |
What is BOY London?
BOY London is a London streetwear brand founded in 1976 by Stephane Raynor. It started as a shop on the King's Road and today presents itself as a luxury streetwear label with an official online store selling men's, women's and children's clothing and accessories.
History
The King's Road shop quickly became a gathering point for London's punk scene, known for its provocative window displays featuring bondage gear and Doc Martens. The name came from tabloid headlines such as "Boy Stabs PC", which were clipped and displayed as decor. The label reached a wider audience during the 1980s, and its punk aesthetic was taken up by figures ranging from Andy Warhol and Elton John to Madonna, Rihanna and Kendrick Lamar. Raynor later told the brand's story in his memoir All About the BOY.
Products and positioning
The current range covers outerwear, tracksuits, T-shirts, hoodies, sweatshirts, joggers, shirts and shorts for men, alongside womenswear, kidswear and accessories. Collections include seasonal "New In" drops and an Eagle Collection built around the brand's graphic identity, with prices in pounds sterling.
Why it matters
BOY London is one of the clearest links between the 1970s punk boutiques of the King's Road and today's logo-driven streetwear market, and its archive continues to underpin the brand's appeal.
Frequently asked questions
Who founded BOY London?
BOY London was founded by Stephane Raynor in 1976 as a shop on London's King's Road.
What does BOY London sell?
It sells streetwear such as hoodies, T-shirts, tracksuits, joggers and outerwear, plus womenswear, kidswear and accessories through its official online store.