The Couture Club
The Couture Club is a Manchester streetwear brand founded by friends Ross Worswick and Scott Shashua. It began with printed T-shirts and has grown into a premium menswear and womenswear label sold online, in its own stores and at Selfridges and Flannels.
| Founders | Ross Worswick and Scott Shashua |
|---|---|
| Origin | Manchester, UK |
| Retail partners | Selfridges, Flannels |
| First London store | 2019 |
| Website | thecoutureclub.com |
What is The Couture Club?
The Couture Club is a UK fashion brand from Manchester, founded by Ross Worswick and Scott Shashua. It started as two friends printing T-shirts to fill gaps in their own wardrobes, with Worswick leading design and marketing and Shashua finance and operations. The brand's motto is "Manchester born, globally worn".
History
Over roughly a decade the label has evolved from streetwear into premium fashion. Its first store in London opened in 2019, and it has run a flagship in Manchester and a store at the Trafford Centre.
Products and positioning
The brand offers menswear and womenswear rooted in streetwear, now positioned at premium price points.
Distribution
- Direct-to-consumer online store, its largest channel
- Own stores in Manchester and at the Trafford Centre
- Selfridges (from 2024) and Flannels (from 2025)
- European pop-ups planned for 2026
Why it matters
The Couture Club is a case study in how a digitally native streetwear label can trade up into premium department stores while keeping a strong regional identity.
Frequently asked questions
Who owns The Couture Club?
The Couture Club was founded by Manchester friends Ross Worswick and Scott Shashua, who still lead the business.
Where is The Couture Club from?
The Couture Club is from Manchester, England.