ERL
ERL is an American fashion label founded in 2018 by Eli Russell Linnetz and inspired by Venice Beach, California. It makes hoodies, graphic tees, jackets and other unisex clothing.
| Founded | 2018 |
|---|---|
| Founder | Eli Russell Linnetz |
| Inspiration | Venice Beach, California |
| Country | United States |
| Website | erl.store |
What is ERL?
ERL is a fashion label founded by Eli Russell Linnetz, who launched it in 2018 for the opening of the Dover Street Market store in Los Angeles, at the request of Comme des Garcons and Dover Street Market president Adrian Joffe.
Products and positioning
The brand is inspired by Linnetz's hometown of Venice Beach, California, where he lives. The first launch included hoodies, graphic tees and corduroy jackets. The Fall/Winter 2020 collection had 40 pieces, including unisex T-shirts, hoodies, shorts, pants, socks, knitted sweater vests and down jackets, and children's sizes were added from that season. The look is bright and laid-back, with pastel hues and neon accents.
- Hoodies, graphic tees and jackets
- Unisex pieces with children's sizes added from Fall/Winter 2020
- Pastel hues and neon accents
Distribution
Dover Street Market handled production and distribution of ERL at the time of the launch interview. The label was sold at Dover Street Market, SSENSE and Galeries Lafayette in Paris.
Why it matters
ERL is an example of a designer-led label that moved from a single retail launch to international stockists within a few seasons.
Frequently asked questions
Where is ERL from?
ERL is an American label inspired by Venice Beach, California.
Who founded ERL?
ERL was founded in 2018 by Eli Russell Linnetz.