29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Streetwear and youth culture

Mardi Mercredi

South Korea

Mardi Mercredi is a South Korean womenswear brand founded in 2018 by Park Hwa Mok and Valerie S. Lee. It blends Seoul street energy with French inspired styling and is best known for its floral print sweatshirts and T shirts.

Facts
Founded2018
FoundersPark Hwa Mok, Valerie S. Lee
OriginSouth Korea
SignatureFlower Mardi print
FlagshipDaikanyama, Tokyo (2024)
Websitemardimercredi.com
Segment
Mid-market
Categories
Womenswear
Sales channels
Own storesE-commerceWholesale

What is Mardi Mercredi?

Mardi Mercredi was founded in 2018 in South Korea by the married couple Park Hwa Mok and Valerie S. Lee. The brand blends the vibrant energy of Seoul with modern French flair, a mix reflected in its French name, which means 'Tuesday Wednesday'.

Products and positioning

The label is best known for its signature floral motif, which appears on the bestselling Flower Mardi sweatshirt and T shirt. The wider range includes:

  • Sweatshirts, hoodies and T shirts
  • Sweaters and cardigans, such as a mohair clover cardigan
  • Dresses, denim and tank tops
  • Jackets, including faux leather cropped styles

Other recurring motifs include a clover print, a star logo and Ddanji the Dachshund, the brand's canine mascot.

Distribution

Mardi Mercredi has expanded from Korea into China, Hong Kong, Macao, Thailand, Japan and Singapore. In July 2024 it opened a flagship store in Tokyo's Daikanyama district, and it also has a presence at K11 Musea in Hong Kong.

Why it matters

Mardi Mercredi is one of the K fashion labels whose graphic, logo led casualwear has travelled widely across Asia, helped by celebrity styling and strong social media recognition.

Frequently asked questions

Who founded Mardi Mercredi?

Mardi Mercredi was founded in 2018 by the married couple Park Hwa Mok and Valerie S. Lee.

Where is Mardi Mercredi from?

Mardi Mercredi is a South Korean brand that combines Seoul street style with French inspired design.

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