29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Streetwear and youth culture

13MONTH

South Korea

13MONTH is a South Korean ready-to-wear fashion brand founded in 2013. It combines experimental art patterns with deconstructed layering to turn adventurous designs into wearable clothing.

Facts
Founded2013
CountrySouth Korea
StyleArt patterns and deconstructed layering
JapanOfficial BUYMA shop since 2023
Website13month.com
Segment
Mid-market
Categories
Womenswear
Sales channels
E-commerceMarketplaces

What is 13MONTH?

13MONTH, also written Thirteen Month, is an apparel brand born in South Korea in 2013. It is a ready-to-wear label that celebrated its tenth anniversary in 2023.

Products and positioning

The brand describes its style as a balance between experimental art patterns and deconstructivist layering, turning adventurous designs into practical clothing. Its collections include knitwear, tops and casual pieces, such as ruffled knit tops and sporty line tank tops, aimed at young, fashion-forward customers who follow Korean trends.

Distribution

13MONTH sells through its own online store and through platforms that bring Korean labels to international shoppers. In August 2023 it opened an official shop on BUYMA, the Japanese cross-border shopping platform, extending its reach into Japan, and its pieces are also traded on Korean resale platforms.

Why it matters

13MONTH is one of the Seoul labels using cross-border e-commerce to reach overseas consumers, reflecting the strong international demand for Korean fashion brands.

Frequently asked questions

Where is 13MONTH from?

13MONTH is a fashion brand founded in South Korea in 2013.

What is 13MONTH's style?

13MONTH combines experimental art patterns with deconstructed layering in wearable ready-to-wear.

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