AJOBYAJO
AJOBYAJO is a South Korean streetwear label that interprets Asian subcultures through oversized, layered clothing. It makes jackets, tracksuits, trousers, knitwear and accessories for men and women.
| Origin | South Korea |
|---|---|
| Style | Premium streetwear |
| Trade show | Pitti Uomo (Code Korea) |
| Retail partner | HBX |
| Website | ajo-studio.com |
What is AJOBYAJO?
AJOBYAJO is a Korean fashion label that describes its work as expressing Asia's subcultures as streetwear with the sensibility of an outsider. Its collections draw on the region's minority cultures and youth scenes.
Products and positioning
The brand is known for oversized, layered and mix-and-match looks that sit between premium streetwear, workwear and urban tailoring.
- Casual jackets, sweatshirts and tracksuits
- Cargo trousers, chinos and T-shirts
- Bags, hats, scarves and jewellery
Distribution
AJOBYAJO has presented at Pitti Uomo in Florence as part of the Code Korea showcase, and its collections are carried by international retailers including HBX, which announced a new delivery of the label in October 2026. Its seasonal collections, such as Fall/Winter 2024, have been covered by international fashion magazines including Kaltblut and 032c. It also sells through its own online store.
Why it matters
AJOBYAJO is one of the Korean designer labels gaining international wholesale reach, part of the wider growth of Seoul's streetwear scene.
Frequently asked questions
Where is AJOBYAJO from?
AJOBYAJO is a South Korean streetwear label.
What does AJOBYAJO sell?
AJOBYAJO sells streetwear such as jackets, tracksuits, cargo trousers and knitwear, plus bags, hats and jewellery.