Eastlogue
Eastlogue is a South Korean menswear brand founded in 2011 by Dongki Lee. It reinterprets classic military, workwear and outdoor garments, with all manufacturing in Korea.
| Founded | 2011 |
|---|---|
| Founder | Dongki Lee |
| Origin | South Korea |
| Production | Made in Korea |
| Website | eastlogue.com |
What is Eastlogue?
Eastlogue is a menswear label from South Korea founded in 2011 by Dongki Lee. It is one of the brands that brought international attention to Korean menswear, and all of its manufacturing takes place in Korea.
Products and positioning
The brand offers contemporary reinterpretations of classic military, workwear and outdoor garments, using technical fabrics, relaxed cuts and detailed construction. Many pieces trace a specific archive reference:
- MK-3, inspired by the British RAF cold weather flying jacket
- Fireman jacket, based on vintage fire rescue jackets
- T-Back Trucker, following the Type II denim jacket
- Pilot Liner, C-1 and Battle Dress jackets, M-35 pants and the Royal Pant
Shirts such as the Magazine Pouch shirt and Destroyed CPO shirt, and patchwork stripe tees, round out the range.
Distribution
Eastlogue is carried by menswear specialist retailers outside Korea, including Canoe Club in the United States, and has been covered by menswear publications as part of the country's emerging menswear scene.
Why it matters
Eastlogue is a reference point for Korean heritage inspired menswear, showing how a domestic manufacturing base and close study of vintage garments can support an export oriented wholesale business.
Frequently asked questions
Where is Eastlogue from?
Eastlogue is a menswear brand from South Korea, and all of its manufacturing takes place in Korea.
Who founded Eastlogue?
Eastlogue was founded in 2011 by Dongki Lee.