Hocks
Hocks is a Brazilian skate brand founded in 2002, best known for skateboarding and casual sneakers. It describes itself as made by skaters for skaters and sells through its own online store and major Brazilian sports retailers.
| Country | Brazil |
|---|---|
| Active since | 2002 |
| Focus | Skate and casual sneakers |
| Product lines | Bold, Lite, Trip |
| Website | hocks.com.br |
What is Hocks?
Hocks is a Brazilian skateboarding brand active since 2002. Its positioning is captured in the line it uses on its own site, feita por skatistas para skatistas, made by skaters for skaters, and it presents itself as a driver of skate culture through innovation and quality.
Products and positioning
The brand is primarily known for sneakers. Its online store guides customers through models by use, from shoes designed for grip tape and skating to models for everyday wear and for extra comfort. Product lines sold at retail include the Bold, Lite and Trip ranges.
Hocks targets a youth and skate audience at accessible mid-market prices, with casual styles that also work off the board.
Distribution
- Own e-commerce store
- Sports retailers such as Centauro
- Large Brazilian online marketplaces
Why it matters
Hocks is one of the domestic brands that compete with global names in Brazil's skate footwear market, keeping an authentic skate identity while reaching mainstream sports retail.
Frequently asked questions
Where is Hocks from?
Hocks is a Brazilian skate brand that has been active since 2002.
What does Hocks sell?
Hocks mainly sells skate and casual sneakers, through its own online store and Brazilian sports retailers.