Cyclone
Cyclone is a Brazilian surf and streetwear brand founded in 1984. Known for logo T-shirts, caps and bermuda shorts, it has a strong following among surfers and young people in Brazil's cities.
| Founded | 1984 |
|---|---|
| Founders | Mauro Taubman, Luiz de Freitas Machado, Roberto Valério |
| Origins | Surfwear |
| Own stores | Around 13 in Brazil |
| Website | cyclone.com.br |
What is Cyclone?
Cyclone is a Brazilian clothing brand founded in 1984 by businessman Mauro Taubman, his partner Luiz de Freitas Machado and surfer Roberto Valério. Taubman and Machado previously owned the Company brand, founded in 1973.
History
Cyclone began as a surfwear line, a surf focused division that sponsored Brazilian athletes. Over time it became a street style reference for young people in the urban peripheries of São Paulo, Rio de Janeiro and the Northeast, while keeping its surf following.
Products and positioning
The product range is built around recognisable logo pieces:
- T-shirts
- Caps, including embroidered logo styles
- Bermuda shorts
- Velvet sets with raised embroidery
Distribution
Cyclone operates around 13 own stores across Brazil, concentrated in Rio de Janeiro and the northeastern states, and works with independent resellers. The brand also sponsors surf and martial arts events and supports children and teenagers through classes and sponsorship.
Why it matters
Cyclone shows how a surfwear label from the 1980s became part of Brazilian youth culture, with its logo products adopted well beyond the surf community.
Frequently asked questions
Who founded Cyclone?
Cyclone was founded in 1984 by Mauro Taubman, Luiz de Freitas Machado and surfer Roberto Valério.
What is Cyclone known for?
Cyclone is known for surf inspired logo T-shirts, caps and bermuda shorts that are popular with young people across Brazil.