Authentic Feet
Authentic Feet is a Brazilian sneaker and sportswear retail chain founded in São Paulo in 1995. It sells athletic footwear, apparel and accessories from leading sports brands through franchised stores and online.
| Founded | 1995 |
|---|---|
| Headquarters | São Paulo, Brazil |
| Franchising since | 2004 |
| Store network | More than 80 units |
| Website | authenticfeet.com.br |
What is Authentic Feet?
Authentic Feet is a Brazilian specialist retailer of sports footwear, founded in São Paulo in 1995. It began franchising in 2004 and is operated by the Afeet group.
Products and positioning
The stores sell sports footwear, apparel and accessories from international brands including Nike, adidas, Reebok, Mizuno, Asics, Skechers, Puma, Under Armour and Converse.
- Multi-brand sneaker assortment
- Sports apparel and accessories
- Franchise retail format
Distribution
Authentic Feet operates a network of more than 80 stores in Brazilian shopping centres, largely through franchising, and complements them with an online store. Franchisees open retail stores under the Authentic Feet banner, with an initial investment starting at around R$310,000, and the group has continued to expand its store base across the country.
Why it matters
Authentic Feet is one of the franchise-based sneaker chains that give global sports brands reach across Brazil's mall retail landscape, combining a multi-brand assortment with a standardised store format that franchisees can replicate in new cities.
Frequently asked questions
What is Authentic Feet?
Authentic Feet is a Brazilian chain of multi-brand sneaker and sportswear stores founded in São Paulo in 1995.
What brands does Authentic Feet sell?
It sells brands such as Nike, adidas, Reebok, Mizuno, Asics, Skechers, Puma, Under Armour and Converse.