Body for Sure
Body for Sure is a Brazilian women's activewear brand founded in 1986 and based in the state of São Paulo. It makes fitness clothing such as leggings and sports tops and has grown through franchising since 2019.
| Founded | 1986 |
|---|---|
| Base | São Paulo state, Brazil |
| Franchising since | 2019 |
| Franchise units | 22 |
| Website | bodyforsure.com.br |
What is Body for Sure?
Body for Sure is a Brazilian fitness fashion brand founded in 1986 and based in the state of São Paulo. It describes itself as a lifestyle fitness concept built around product technology developed exclusively for women.
Products and positioning
The brand designs activewear for women, including leggings and sports tops, and presents fitness as a lifestyle rather than only a sport. Its products are developed specifically for the female body and sold under the brand's own name in the Brazilian market.
Distribution
Body for Sure sells through several channels:
- A franchise network launched in 2019, with 22 units listed by the Brazilian Franchising Association
- Its own online store
- Sports retailers and fashion platforms such as Centauro and Zattini
The brand has been a member of the Brazilian Franchising Association since 2021.
Why it matters
Body for Sure is one of the long-established names in Brazil's women's fitness apparel segment. Its move into franchising after more than three decades shows how heritage activewear labels are building branded retail to compete with newer athleisure brands.
Frequently asked questions
Is Body for Sure a Brazilian brand?
Yes. Body for Sure is a Brazilian women's fitness apparel brand founded in 1986 and based in the state of São Paulo.
What does Body for Sure sell?
It sells women's activewear such as leggings and sports tops through franchise stores, its online shop and sports retailers.