Alto Giro
Alto Giro is a Brazilian fitness and activewear brand from Maringá in the state of Paraná. The company makes fitness and beachwear, sold through its own stores, online and through sales representatives in Brazil and abroad.
| Origin | Maringá, Paraná, Brazil |
|---|---|
| Category | Fitness and activewear |
| Sister brand | New Beach (beachwear) |
| Employees | About 550 |
| Website | altogiro.com.br |
What is Alto Giro?
Alto Giro is a Brazilian fitness apparel brand from Maringá, Paraná. Its central idea is captured in the phrase "make it fun", applied to workout clothing such as leggings and tops.
History
The company was started in Maringá as a family business, founded by the father and uncle of retail director Claudia Recco. Over more than three decades it grew into a sizeable manufacturer with about 550 employees, and it operates two brands: Alto Giro for fitness and New Beach for beachwear.
Distribution
The first step in expanding the business was a network of independent sales representatives across Brazil. It then added:
- Its own stores in Paraná, Santa Catarina and São Paulo
- An e-commerce channel
- Representatives in the United States, Canada and Australia
Marketing has included television and online advertising with a well-known Brazilian presenter as campaign face. The brand's products also appear on Brazilian sports retail platforms and on export showcases for Brazilian manufacturers.
Why it matters
Alto Giro illustrates the strength of Brazil's regional fashion manufacturing clusters, where family-owned companies outside the big metropolitan centres build national brands and then look abroad for growth.
Frequently asked questions
Where is Alto Giro from?
Alto Giro is from Maringá in the Brazilian state of Paraná, where the family company was founded.
What does Alto Giro sell?
Alto Giro sells women's fitness and activewear such as leggings, while its sister brand New Beach covers beachwear.