Labellamafia
Labellamafia is a Brazilian fitness fashion brand that designs activewear for women. It releases new collections frequently and uses technical fabrics, and has expanded beyond Brazil into markets such as Argentina.
| Origin | Brazil |
|---|---|
| Category | Fitness fashion |
| Collection rhythm | New collection about every two months |
| International | Argentina via Fit Nation |
| Website | labellamafia.com.br |
What is Labellamafia?
Labellamafia is a fitness fashion label from Brazil. Its collections are designed for training as well as for everyday wear, combining bold styling with performance fabrics.
Products and positioning
The brand works on a fast product rhythm, launching a new collection roughly every two months with entirely different pieces. Its garments use applied textile technology, for example fabrics made with Emana smart fibres, which are described as absorbing body heat and supporting skin and muscle recovery. The focus is on leggings, tops and other activewear for women.
Distribution
Labellamafia sells through its own websites and social media, and has expanded abroad through local operators. In Argentina the brand is run by Fit Nation, which has sought to grow in the country's provinces through partnerships, franchises and exclusive representations.
Why it matters
Labellamafia reflects the strength of Brazil's activewear sector, where domestic labels compete on rapid collection cycles and fabric technology and export their model to neighbouring Latin American markets through franchise style partnerships.
Frequently asked questions
Where is Labellamafia from?
Labellamafia is a fitness fashion brand from Brazil.
What does Labellamafia sell?
Labellamafia sells women's activewear such as leggings and tops made with technical fabrics.