Grimey
Grimey is a Spanish streetwear brand that started in a suburb of Madrid with a series of eight t-shirts. It has grown into one of the country's best known streetwear labels.
| Brand | Grimey |
|---|---|
| Country | Spain |
| Based in | Madrid |
| Category | Streetwear |
| Points of sale | More than 100 in Spain |
| Website | grimey.com |
What is Grimey?
Grimey is a streetwear brand from Madrid. By its own account it began in a working-class suburb of the Spanish capital with a series of eight t-shirts created in a 20 square metre premises. Spanish fashion media have described it as the most powerful streetwear brand in Spain.
Products and positioning
Collections mix fleece, corduroy, reflective material and metallic fabrics, and the brand does not follow a single palette, line or style across all garments. The autumn winter 2019 collection took its inspiration from cosmic multiculturalism and the phrase Space is the Place, associated with the musician Sun Ra. Sub-collections included Flying Saucer for basics, Looter Cult with a leather jacket inspired by the late 1990s, and Engineering of the Gods.
Distribution
Grimey sells through its online shop and through more than 100 points of sale in Spain, with international distribution in six countries. Its pieces also appear on fashion platforms such as ASOS and on retailers like Overhype, which stock the label's seasonal collections.
Why it matters
Grimey shows how a Spanish streetwear label can grow from a tiny start into a national brand with international reach, using strong themes and storytelling for each season.
Frequently asked questions
Where is Grimey from?
Grimey is a streetwear brand from Madrid in Spain.
What does Grimey sell?
Grimey sells streetwear clothing, including t-shirts, fleeces, jackets and trousers.