Nude Project

Nude Project is a Spanish streetwear brand founded in 2019 by Bruno Casanovas and Alex Benlloch. It makes unisex sweatshirts, T-shirts and casual clothing sold online worldwide and through its own stores.

What is Nude Project?

Nude Project is a Spanish streetwear label founded in 2019 by Bruno Casanovas and Alex Benlloch, who were both 18 when they started the business. The company has offices in Barcelona and the two founders have kept full ownership of the company.

History

The brand began with unisex sweatshirts and T-shirts and built its audience largely through social media, where it passed one million followers. From 2021 it tested physical retail through pop-up stores in Madrid, Barcelona and Zaragoza, and in spring 2022 it opened a permanent store on Fuencarral Street in Madrid. Further permanent stores followed in Valencia and Barcelona, with temporary stores planned for Paris, Amsterdam and Milan as the label turned to other European markets.

Products and positioning

The range grew from unisex basics to a first womenswear collection, with knitwear and outerwear planned as further categories. Production is concentrated in Spain and Portugal.

Distribution

Nude Project sells through its own online store, which ships worldwide, and through its own physical stores. Spain is its main market, with a growing share of sales coming from abroad.

Why it matters

Nude Project is an example of a young, founder-owned label that moved from social media and online sales into a deliberate physical retail strategy, using pop-ups before committing to permanent stores.

Frequently asked questions

Who founded Nude Project?

Nude Project was founded in 2019 by Bruno Casanovas and Alex Benlloch, who were both 18 at the time.

Where is Nude Project from?

Nude Project is a Spanish brand with offices in Barcelona and stores in cities including Madrid, Valencia and Barcelona.

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