10.Deep
10.Deep is a New York streetwear label founded by Scott Sasso, which started in his dorm room and grew into an international brand. It is known for graphic T-shirts and seasonal streetwear collections.
| Founder | Scott Sasso |
|---|---|
| Base | New York City |
| Category | Streetwear |
| Music link | Mixtape platform for Kid Cudi and Donnis |
| Website | 10deep.com |
What is 10.Deep?
10.Deep is a streetwear brand from New York City, founded by creative director Scott Sasso. The label reportedly began in Sasso's dorm room and was built up from an office in Brooklyn.
History
From those beginnings, 10.Deep grew into an international streetwear company and became one of the recognised names in the American street scene. Beyond clothing, the brand served as a platform for music, releasing mixtapes from rappers such as Kid Cudi and Donnis.
Products and positioning
The label focuses on menswear rooted in street culture, presented in seasonal collections and lookbooks. Its output includes:
- Graphic T-shirts, one of which Complex ranked among its top 100 T-shirts of the decade
- Seasonal collections presented through lookbooks, such as a holiday lookbook with a paintball theme
Why it matters
10.Deep belongs to the generation of New York labels that tied streetwear closely to music and online culture, helping shape the independent streetwear scene of the 2000s and 2010s.
Frequently asked questions
Who founded 10.Deep?
10.Deep was founded by Scott Sasso, who is also its creative director.
Where is 10.Deep from?
10.Deep is a streetwear brand from New York City.