29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Streetwear and youth culture

Acapulco Gold

United States

Acapulco Gold is a New York streetwear brand founded in 2006 by Augie Galan and Geoff Heath. It makes clothing, accessories and skateboard decks rooted in the city's skate and street culture.

Facts
Founded2006
FoundersAugie Galan and Geoff Heath
HeadquartersNew York City
CollaborationsVans, Mark McNairy, Janette Beckman
Websiteacapulcogold.com
Segment
Mid-market
Categories
MenswearAccessories
Sales channels
WholesaleE-commerce

What is Acapulco Gold?

Acapulco Gold is a streetwear label based in New York City. It was founded in 2006 by Augie Galan and Geoff Heath, who met while working at Supreme in 1998 and remain co-owners of the brand.

Products and positioning

The brand started with T-shirts and hats and later added cut-and-sew garments. Its range now covers clothing, accessories and skateboard decks, drawing on New York skate, music and street culture.

  • Graphic T-shirts and headwear
  • Cut-and-sew jackets, shirts and trousers
  • Skateboard decks and accessories

Collaborations

Acapulco Gold has an ongoing line of T-shirts and hats based on the work of photographer Janette Beckman. In 2010 it produced original footwear with designer Mark McNairy and a version of the Vans Moda Hi sneaker.

Distribution

The label reaches customers through specialist boutiques in many countries and through its own website.

Why it matters

Acapulco Gold belongs to the generation of New York streetwear brands that grew out of the Supreme circle, and its collaborations helped carry the downtown skate aesthetic to an international audience.

Frequently asked questions

Who founded Acapulco Gold?

Acapulco Gold was founded in New York in 2006 by Augie Galan and Geoff Heath, who met while working at Supreme.

What does Acapulco Gold sell?

Acapulco Gold sells streetwear including T-shirts, hats, cut-and-sew clothing, accessories and skateboard decks.

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