Cookies SF
Cookies SF is a San Francisco streetwear brand associated with the rapper and entrepreneur Berner. It opened its first clothing store on Haight Street in 2015 and sells apparel, bags and accessories.
| Store opened | 2015 |
|---|---|
| Location | Haight Street, San Francisco |
| Associated founder | Berner |
| Products | Apparel, bags and accessories |
| Website | cookiessf.com |
What is Cookies SF?
Cookies SF is a streetwear brand from San Francisco connected to Berner, the Bay Area rapper and cannabis entrepreneur born Gilbert Milam Jr. Berner is closely associated with the Cookie Family cannabis geneticists, and the clothing brand carries the same name and culture.
History
In May 2015 Berner opened a Cookies clothing store at 1423 Haight Street in San Francisco. The opening was celebrated over three days, and the first day drew long queues outside the shop. At the time Berner was also a touring recording artist signed to Taylor Gang, the label run by Wiz Khalifa.
Products and positioning
Alongside apparel, the early range featured functional accessories such as lunch bags, duffel bags and a backpack described as smell-proof, which spoke directly to the brand's cannabis-culture audience. The brand sells through its own store and its website.
Why it matters
Cookies SF is an example of a lifestyle brand built around a music and subculture identity, where a founder's personal following and a single physical store in a famous neighbourhood created the base for a wider apparel business.
Frequently asked questions
Who owns Cookies SF?
Cookies SF is associated with the Bay Area rapper and entrepreneur Berner, who opened the brand's Haight Street store in 2015.
Where is Cookies SF from?
Cookies SF is from San Francisco, where its clothing store opened at 1423 Haight Street.