GX1000
GX1000 is a San Francisco skateboard brand that grew out of the skate videos of filmmaker Ryan Garshell. It makes skateboard decks, tees, hoodies, jackets, trousers, headwear and accessories.
| Founder | Ryan Garshell |
|---|---|
| Base | San Francisco |
| Name origin | Sony VX1000 camcorder |
| Products | Skateboards and apparel |
| Website | gx1000.com |
What is GX1000?
GX1000 is a skateboarding brand from San Francisco. It began with the films of skate videographer Ryan Garshell, which document a crew known for bombing the city's steep hills at speed.
History
The name is a nod to the Sony VX1000 camcorder, the camera that made professional quality filming affordable for skaters and shaped a generation of skate videos. Garshell's films built the audience on which the brand was founded.
Products and positioning
The range combines hard goods with apparel that draws on workwear and outdoor styles.
- Skateboard decks
- Tees, pocket tees and fleece
- Work, ranch and Harrington jackets
- Double knee and baggy trousers
- Headwear and accessories
Distribution
GX1000 sells through its own online shop and through skate and streetwear retailers such as Bodega in the United States and specialist shops internationally.
Why it matters
GX1000 is an example of a skate brand built on video content first, turning a filmmaker's footage and a distinctive city into a product line with a following beyond skateboarding.
Frequently asked questions
Who started GX1000?
GX1000 grew out of the skate videos of San Francisco filmmaker Ryan Garshell.
What does GX1000 stand for?
The name refers to the VX1000 camcorder, the camera that made professional skate filming affordable.