Benny Gold
Benny Gold is a San Francisco streetwear label founded by designer Benny Gold around 2010. It makes tees, hats, cut and sew pieces, outerwear, denim and accessories.
| Founded | Around 2010 |
|---|---|
| Founder | Benny Gold |
| Headquarters | San Francisco |
| Flagship | Valencia Street, opened April 2017 |
| Website | bennygold.com |
What is Benny Gold?
Benny Gold is a San Francisco streetwear brand named after its founder and designer. According to a 2017 report, the brand had been founded seven years earlier, which places its start around 2010, and it began, in the founder's words, with a sticker.
Products and positioning
The label released four to five seasonal collections a year, covering hats, tees, cut and sew pieces, accessories, skate decks and collaborations. Its flagship carried a fuller line of outerwear, denim, shirts and accessories. It is noted for a loyal following in streetwear and skateboard communities and for fresh, laid-back designs.
Retail
The earlier flagship on 16th Street in San Francisco closed in 2016. A new flagship opened on Valencia Street in early April 2017, with a cafe serving loose-leaf teas and artisanal coffee and a lounge area alongside the clothing.
Why it matters
Benny Gold is an example of an independent, designer-led streetwear label that grew from a local scene and used a store that doubled as a community space.
Frequently asked questions
Where is Benny Gold from?
Benny Gold is a San Francisco streetwear brand.
What does Benny Gold sell?
Benny Gold sells hats, tees, cut and sew pieces, outerwear, denim, accessories and skate decks.