XLARGE
XLARGE is a streetwear brand founded in Los Angeles in 1991 by Eli Bonerz and Adam Silverman. Known for its gorilla OG logo, it makes T-shirts, sweats, trousers, outerwear and accessories and has a major following in Japan.
| Founded | 1991 |
|---|---|
| Founders | Eli Bonerz and Adam Silverman |
| First store | Vermont Avenue, Los Angeles |
| Logo | Gorilla OG logo |
| Website | xlarge.com |
What is XLARGE?
XLARGE is a streetwear brand that describes itself as a pioneer of Los Angeles streetwear culture. It was founded in November 1991 by Eli Bonerz and Adam Silverman, who had just graduated from architecture school.
History
The first XLARGE store opened on Vermont Avenue in Los Angeles. Alongside its own clothing it carried workwear from brands such as Ben Davis and Carhartt and classic sneakers from adidas and Puma, helping to establish the multi brand streetwear shop. Mike D of the Beastie Boys played a part in shaping the store's cultural identity in its early years.
Products and positioning
The brand's emblem is the gorilla OG logo, tied to its "True OG Streetwear" identity. The current range includes:
- T-shirts and tank tops
- Sweatshirts and hoodies
- Trousers and overalls
- Outerwear, accessories and XLARGE FABRIC workwear
Distribution
XLARGE sells through its own stores and website and through streetwear retailers. Japan is an important market, with XLARGE stores in shopping centres such as Ikebukuro PARCO in Tokyo.
Why it matters
XLARGE is one of the founding brands of American streetwear, and its long running success in Japan illustrates how Los Angeles street culture became a lasting part of Japanese youth fashion.
Frequently asked questions
Who founded XLARGE?
XLARGE was founded in 1991 by Eli Bonerz and Adam Silverman in Los Angeles.
Where is XLARGE from?
XLARGE is from Los Angeles, United States, and has a large following and store presence in Japan.