Joe Freshgoods
Joe Freshgoods is the Chicago streetwear label of designer Joseph Robinson, launched in 2017. It makes graphic tees, hoodies and sportswear and is widely known for Robinson's sneaker collaborations with New Balance.
| Founded | 2017 |
|---|---|
| Founder | Joseph Robinson |
| Base | Chicago |
| Key partner | New Balance |
| Website | joefreshgoods.com |
What is Joe Freshgoods?
Joe Freshgoods is the label of Chicago designer Joseph Robinson. The brand launched in 2017, after Robinson had co-founded the Chicago streetwear store Fat Tiger Workshop in 2014. His early work included bootleg style merchandise and spoof designer logo tees.
Products and positioning
The label produces streetwear rooted in Chicago culture, including:
- Graphic tees, hoodies and sweatshirts
- Workwear and sportswear pieces such as jerseys and sweatpants
- Caps and bags
Collections have included apparel referencing the Chicago Cubs and White Sox, and the brand lists products as made in the USA.
Collaborations
Robinson is best known for his work with New Balance, where he has served as a creative director and produced around twenty sneaker collaborations, including versions of the 992, 993, 610, 650 and 1000. He has also worked on projects with Vans, adidas and Converse, and with PattaGoods.
Distribution
Products are sold online and through Every Now & Then, a retail and creative space in Chicago.
Why it matters
Joe Freshgoods shows how an independent streetwear designer can become a creative partner to a global sportswear company, using local storytelling to drive limited releases.
Frequently asked questions
Who is Joe Freshgoods?
Joe Freshgoods is the Chicago designer Joseph Robinson, whose label of the same name launched in 2017.
What has Joe Freshgoods designed for New Balance?
He has produced around twenty New Balance collaborations, including takes on the 992, 993, 610, 650 and 1000.