Baker Skateboards
Bakerboys Distribution · United States
Baker Skateboards is an American skateboard company founded in 2000 by professional skateboarder Andrew Reynolds and Jay Strickland. It makes decks, wheels and skate apparel such as T-shirts, headwear and flannels.
| Founded | 2000 |
|---|---|
| Founders | Andrew Reynolds, Jay Strickland |
| Distribution | Bakerboys Distribution (since 2011) |
| Key videos | Baker 3, Baker Has a Deathwish |
| Website | bakerskateboards.com |
What is Baker Skateboards?
Baker Skateboards is a skateboard brand from the United States, founded in 2000 by professional skateboarder Andrew Reynolds and Jay Strickland. Before launching, Reynolds met with Tony Hawk and Per Welinder in 1999.
History
Blitz Distribution handled Baker from 2007 until the two parted ways in 2011. Since then, distribution has been managed by Bakerboys Distribution, which Reynolds, Jim Greco and Erik Ellington established in 2007. The brand's identity has been shaped by its videos, including Baker Bootleg (1999), Baker 3 (2005), Baker Has a Deathwish (2008), Bake and Destroy (2012), Baker 4 (2019) and Baker Has a Deathwish Part 2 (2024).
Products and positioning
- Skateboard decks and wheels
- Hardware and accessories
- Apparel, including T-shirts, headwear, flannels and socks
- Posters and other merchandise
The team has included skaters such as Andrew Reynolds, Dustin Dollin, Theotis Beasley, Riley Hawk, Elissa Steamer and Rowan Zorilla.
Why it matters
Baker is one of the defining skater owned brands of the 2000s. Its apparel and graphics travel well beyond skateparks and are stocked by streetwear retailers such as Pleasures in Milan, showing how core skate brands feed into wider youth fashion.
Frequently asked questions
Who founded Baker Skateboards?
Baker Skateboards was founded in 2000 by professional skateboarder Andrew Reynolds and Jay Strickland.
Who distributes Baker Skateboards?
Baker is distributed by Bakerboys Distribution, established in 2007 by Andrew Reynolds, Jim Greco and Erik Ellington.