29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Streetwear and youth culture

Welcome Skateboards

United States

Welcome Skateboards is an independent American skateboard company founded by Jason Celaya in 2010. It makes skateboard decks and hardgoods alongside a line of skate apparel and accessories.

Facts
Founded2010
FounderJason Celaya
Core productSkateboard decks
Also sellsApparel, hardgoods, accessories
Websitewelcomeskateboards.com
Segment
Mid-market
Categories
MenswearAccessories
Sales channels
E-commerceWholesale

What is Welcome Skateboards?

Welcome Skateboards is a skateboard brand from the United States that combines hardgoods with a clothing range. Skate retailers commonly describe it as a shaped deck brand, known for boards that depart from the standard popsicle outline.

History

The company was started in 2010 by Jason Celaya, who launched it from his home with 2,000 dollars on a credit card. It has remained an independent, founder-led business rooted in skateboarding culture.

Products and positioning

Decks are the core of the business, supported by hardgoods such as grip tape, wheels, trucks, bearings and hardware. The apparel range covers:

  • T-shirts, tops and jerseys
  • Sweatshirts and jackets
  • Trousers and other bottoms
  • Hats, beanies, keychains and stickers

Distribution

Welcome sells through its own online shop, which ships within the United States and to many other countries, and its products are stocked by specialist skate retailers including European skate shops.

Why it matters

Welcome is an example of the skate brand model in which apparel extends a hardgoods identity, letting a small independent company turn a distinctive product signature into a broader lifestyle range.

Frequently asked questions

Who founded Welcome Skateboards?

Welcome Skateboards was founded by Jason Celaya in 2010. He started the company from his home with a small amount of credit card funding.

What does Welcome Skateboards sell?

It sells skateboard decks and hardgoods together with skate apparel such as tees, sweatshirts, jackets and headwear.

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