Duck and Cover
Duck and Cover is a British lifestyle clothing brand founded in 1996. It makes youth-driven, versatile menswear that stays fashionable without being entirely trend-led.
| Founded | 1996 |
|---|---|
| Country | United Kingdom |
| Segment | Streetwear and youth culture |
| Main category | Menswear |
| Past stockists | House of Fraser, USC, MM Direct |
| Website | duckandcover.com |
What is Duck and Cover?
Duck and Cover is a lifestyle clothing brand from the United Kingdom, founded in 1996. Its stated aim is to make youth-driven, versatile clothing that remains fashionable without being entirely led by trends.
Products and positioning
The label is best known for casual menswear. Its Spring/Summer 2014 collection, covered by the trade and style press, included lightweight outerwear and casual basics alongside striped nautical T-shirts, pinstripe shirts and thinner jackets.
- Bold prints and camouflage designs
- Four pun-based T-shirts playing on the brand name
- Lightweight jackets and casual shirts
Distribution
Earlier collections were sold through UK retailers such as House of Fraser and USC, as well as through the brand's own online store. Other stockists have included MM Direct.
Why it matters
Duck and Cover is an example of a long-running British casualwear label that built its identity on accessible youth styling, graphic humour and wholesale distribution through high street and department store partners.
Frequently asked questions
Where is Duck and Cover from?
Duck and Cover is a British clothing brand.
When was Duck and Cover founded?
The brand was founded in 1996.