424
424 is a Los Angeles streetwear label and store on Fairfax, co-founded by designer Guillermo Andrade. It makes menswear such as graphic sweatshirts, workwear-inspired pieces and boots, sold in its store and through luxury retailers.
| Origin | Los Angeles, United States |
|---|---|
| Co-founder and designer | Guillermo Andrade |
| Store | Fairfax, Los Angeles |
| Stockists | SSENSE, Harrods |
| Website | fourtwofouronfairfax.com |
What is 424?
424 is a Los Angeles streetwear label that grew out of a store on Fairfax, the city's streetwear hub. Guillermo Andrade is co-founder of the store and head of design for the label.
Products and positioning
424 is known for graphic sweatshirts and the red armbands associated with the brand. Collections have mixed workwear and luxury references; one collection, The Painter, included Carhartt tan pieces, a shade the brand calls "Hazard Yellow" and Italian-made leather boots with crimson paisley embroidery. Andrade's earlier creations include:
- Sneaker Crowns, a shoe accessory
- Miniature Jesus pieces that went viral and were widely copied
Andrade emphasises genuine design over trend-chasing and has used collections to address social issues such as police brutality. He describes the shift he witnessed in his youth as "high end accepting the low", as urban style moved into luxury fashion.
Distribution
Besides the Fairfax store, 424 is sold through international luxury retailers including SSENSE and Harrods.
Why it matters
424 represents the Los Angeles generation of store-led streetwear labels that crossed into luxury retail, bridging local street culture and the global designer market.
Frequently asked questions
Who is behind 424?
424 is led by Guillermo Andrade, co-founder of the 424 store on Fairfax in Los Angeles and head of design for the label.
Where is 424 from?
424 is from Los Angeles, where it began as a streetwear store on Fairfax.