Drôle de Monsieur
Drôle de Monsieur is a Parisian ready-to-wear label founded in 2014 by two friends without a formal design background. It makes casual menswear with a streetwear sensibility, built around its motto "Not From Paris Madame".
| Founded | 2014 |
|---|---|
| City | Paris, France |
| Motto | Not From Paris Madame |
| Paris store | La Samaritaine |
| Website | droledemonsieur.com |
What is Drôle de Monsieur?
Drôle de Monsieur is a French ready-to-wear brand founded in Paris in 2014. It was started by two friends who came to the fashion capital as outsiders, with no formal training in design.
History
The founders' outsider status gave the brand its signature motto, "Not From Paris Madame", which inspired the first collection and is still used today. The phrase has become a recognisable slogan on the brand's pieces.
Products and positioning
The label offers casual menswear that combines Parisian ready-to-wear with streetwear codes. It positions itself as a contemporary French brand with a relaxed, slogan-led identity.
Distribution
Drôle de Monsieur has its own store at La Samaritaine, the department store at 9 Rue de la Monnaie in central Paris. The brand is also stocked by international luxury retailers including Harrods and online platforms such as SSENSE.
Why it matters
Drôle de Monsieur belongs to a generation of young Paris labels that built recognition through a strong slogan and a clear brand voice rather than heritage, and reached international department stores within a decade.
Frequently asked questions
Where is Drôle de Monsieur from?
Drôle de Monsieur is a French brand founded in Paris in 2014.
What does "Not From Paris Madame" mean for the brand?
It is the brand's motto, reflecting that its two founders arrived in Paris as fashion outsiders; it inspired the first collection.