9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Streetwear and youth culture

Project X Paris

France

Project X Paris, abbreviated PXP, is a French streetwear brand that its website says has existed since 2015. It makes men's and women's sweatshirts, tracksuits, jeans, jackets and accessories.

Facts
OriginFrance
Active since2015, per its website
AbbreviationPXP
ChannelsOnline store, shops, franchise
Websiteprojectxparis.com
Segment
Mid-market
Categories
WomenswearMenswearAccessoriesFootwearBags
Sales channels
Own storesE-commerceFranchise

What is Project X Paris?

Project X Paris is a streetwear brand that describes itself on its website as "la marque streetwear francaise depuis 2015", the French streetwear brand since 2015. It is also known as PXP. The pages reviewed do not name its founders or headquarters.

Products and positioning

The range covers men's and women's streetwear and a wide set of accessories.

  • Sweatshirts, tracksuits, T-shirts and joggers
  • Jeans, cargo pants, shirts, shorts, skirts and dresses
  • Jackets, parkas and down jackets
  • Underwear, socks, belts, caps, beanies, bags and jewellery
  • Sneakers and slides

Distribution

Project X Paris sells through an online store and a page listing its shops. The site also mentions franchise, affiliate and distributor options, a loyalty programme and a referral programme. Brand content includes PXP Magazine, a radio playlist and PXP Records.

The brand's public profile rests mainly on its own website. It shows a youth-oriented label that extends beyond clothing into music and editorial content, and that is open to franchise partners and distributors.

Frequently asked questions

Where is Project X Paris from?

Project X Paris is a French streetwear brand, according to its official website.

What does Project X Paris sell?

It sells men's and women's streetwear, including sweatshirts, tracksuits, jeans and jackets, plus accessories, bags and sneakers.

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