Montlimart
Montlimart is a French direct to consumer menswear brand founded in 2017 by sisters Charlotte and Juliette Biotteau. Based in Saint-Pierre-Montlimart, it sells largely French made clothing, shoes and accessories for men.
| Founded | 2017 |
|---|---|
| Founders | Charlotte and Juliette Biotteau |
| Base | Saint-Pierre-Montlimart, Maine-et-Loire |
| Certification | B Corp |
| Made in France share | 80% (France and within 2,000 km) |
| Website | montlimart.com |
What is Montlimart?
Montlimart is a French menswear brand founded in 2017 by sisters Charlotte and Juliette Biotteau, who come from the Maine-et-Loire area. It takes its name from the village of Saint-Pierre-Montlimart, where the company is based.
Products and positioning
The brand offers men's clothing, shoes and accessories, from sweaters, shirts and T-shirts to boots, sneakers, socks, belts, beanies and bags. It positions itself strongly on local production: it says 80% of its products are made in France and within 2,000 km, sourcing from seven French regions.
- Knitwear and shirts
- Leather belts and small accessories
- Boots and sneakers
- Gift ideas for men
Montlimart is a certified B Corp and an entreprise à mission. Each order sponsors 100 bees with regional beekeepers near Nantes, and a new hive is installed for every 500 purchases.
Distribution
Sales run mainly through its own website, complemented by partner shops focused on French made products, such as L'appartement français in Paris and Les Traits Français in Toulouse.
Why it matters
Montlimart illustrates how digital native brands in France use local manufacturing, certification and a tangible environmental programme as core parts of their proposition.
Frequently asked questions
Who founded Montlimart?
Montlimart was founded in 2017 by sisters Charlotte and Juliette Biotteau.
Is Montlimart made in France?
The brand says 80% of its products are made in France and within 2,000 km, with production across seven French regions.