Hast
France
Hast, trading as Hast Paris, is a French online retailer of men's shirts and clothing made from natural or recycled materials. The sources reviewed did not state its founders, history or owner.
| Segment | Digital-native and DTC brands |
|---|---|
| Country | France |
| Core category | Men's shirts |
| Loyalty programme | Hast Club |
| Website | hastparis.com |
What is Hast?
Hast Paris is a French men's clothing brand and online retailer. Its homepage describes a demanding wardrobe of shirts and menswear designed from 100 per cent natural or recycled materials.
Products and positioning
Shirts are the core product, in formal and casual styles, white and blue colourways, and classic, fitted and relaxed cuts, including a long-length selection. The clothing range includes trousers, coats and jackets, knitwear and sweatshirts, work jackets, jeans, suits, overshirts, polos, T-shirts and chinos. Accessories cover shoes, belts, ties, scarves, gloves, socks, caps, underwear, pocket squares and collar stays. A G.H. Bass x Hast line is listed as a collaboration.
Materials
The site states that it avoids cheap synthetic fibres such as polyamide, acrylic, elastane and polyester and promotes exceptional materials that are 100 per cent natural. This is the brand's own claim.
Business model and distribution
Hast sells through its own website, with free standard delivery in metropolitan France from 200 euros and free exchanges in the same area. Customers can pay in three or four instalments with Alma from 150 euros, and the brand runs a loyalty programme called Hast Club and a journal. A Boutiques page is linked, but no store locations were listed in the page reviewed. Customer service is available on weekdays.
Why it matters
Hast is an example of a French digital-native menswear label built on a single hero product, the shirt, and extended into a wider wardrobe with a materials-led message.
Frequently asked questions
What does Hast sell?
Hast sells men's shirts and clothing, including trousers, knitwear, jackets and accessories, with an emphasis on natural or recycled materials.
Where is Hast from?
Hast is a French brand trading as Hast Paris. The sources reviewed did not state its founders or founding year.