14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Digital-native and DTC brands

Hopaal

France

Hopaal is a French clothing brand from Biarritz, founded in 2017, that makes garments from recycled and upcycled materials. Its range covers sweatshirts, t-shirts, jackets, knitwear and accessories.

Facts
Founded2017
HeadquartersBiarritz, France
MaterialsRecycled and upcycled fibres
Price rangeAbout 50 to 200 euros
Websitehopaal.com
Segment
Mid-market
Categories
MenswearWomenswearAccessories
Sales channels
E-commerce

What is Hopaal?

Hopaal is a French responsible fashion brand based in Biarritz in the Basque Country. Founded in 2017 by a team of six, it builds its collections mainly from recycled or upcycled raw materials.

History

The idea for the brand came in 2016, and the company was set up the following year. In 2020, around 77 per cent of its garments were made in France and the rest in Portugal. The brand has since worked on developing its own production workshop in the Basque Country.

Products and positioning

Hopaal's range covers casual everyday wear, with average prices between 50 and 200 euros:

  • Sweatshirts and t-shirts
  • Jackets, led by the flagship Veste Authentique
  • Knitwear, hats and scarves
  • Socks

The Veste Authentique uses recycled yarn spun in Spain and is woven and finished in France, with hemp and cork buttons. The brand works with French workshops for categories such as sweatshirts, socks, jackets and knitwear.

Why it matters

Hopaal is part of a wave of French direct-to-consumer brands built around recycled materials and local manufacturing. As a member of 1% for the Planet, it donates 1 per cent of its revenue to environmental associations.

Frequently asked questions

Where is Hopaal from?

Hopaal is a French clothing brand based in Biarritz in the Basque Country.

What is Hopaal clothing made from?

Hopaal makes its clothing mainly from recycled or upcycled materials, with production in France and Portugal.

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