8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Digital-native and DTC brands

La Redoute

France

La Redoute is a French fashion and home retailer founded in 1837 by Joseph Pollet in Roubaix and now operating mainly online. Wikipedia records that its managers bought it from Kering in 2014. Its current shareholders are not stated in the sources reviewed.

Facts
Founded1837
FounderJoseph Pollet
HeadquartersRoubaix, France
OwnershipManagers bought it from Kering in 2014 (per Wikipedia)
SegmentDigital-native and DTC brands
Websitelaredoute.com
Segment
Mid-market
Categories
WomenswearMenswearChildrenswearHomeLingerie
Sales channels
E-commerceMarketplaces

What is La Redoute?

La Redoute is a French multichannel retailer of ready-to-wear and home goods. Its website describes French fashion and linens delivered in more than 150 countries.

History and ownership

According to Wikipedia, La Redoute was founded in 1837 by Joseph Pollet and is headquartered in Roubaix. It was a subsidiary of Redcats Group, formerly La Redoute Group, which was part of Kering (formerly PPR) from 1994. Managers Nathalie Balla and Eric Courteille bought the company in June 2014. Wikipedia names Philippe Houzé as chairman but does not list a chief executive, and does not describe later shareholder changes, so current ownership is not stated here.

Products and positioning

The fashion offer covers women's, men's and kids' and baby clothing, lingerie and an outlet section. The home offer includes textiles, bedding, rugs, lighting, furniture, decoration and outdoor items. Exclusive brands listed include La Redoute Interieurs, AMPM, La Redoute Collections, Anne Weyburn and La Redoute Collections Plus.

Business model and distribution

La Redoute is a multichannel retailer centred on e-commerce at laredoute.com. Wikipedia reports operations in 26 countries and more than 10 million active customers, and the site is available in English, French, German, Danish, Norwegian, Polish and Swedish. Delivery partners listed include DHL, PostNL and Spring.

Why it matters

La Redoute is one of the longest-established French mail-order businesses to have moved successfully to online retail, combining its own labels with a broad fashion and home assortment.

Frequently asked questions

Who owns La Redoute?

Wikipedia records that managers Nathalie Balla and Eric Courteille bought La Redoute from Kering in June 2014. The sources reviewed do not describe later changes, so current shareholders are not stated.

Where is La Redoute from?

La Redoute is from France. It was founded in 1837 by Joseph Pollet and is headquartered in Roubaix.

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