Monsieur TSHIRT
Monsieur TSHIRT is a French brand launched in 2013 that sells customisable T-shirts, sweatshirts and underwear. Its products use organic cotton and are printed or embroidered in France.
| Launched | Spring 2013 |
|---|---|
| Founders | Arnaud, Vincent and Simon |
| Production | Printed and embroidered in France |
| Stores | Rennes, Bordeaux, Toulouse, Montpellier |
| Website | monsieurtshirt.com |
What is Monsieur TSHIRT?
Monsieur TSHIRT is a French apparel brand built around personalised clothing. It was launched in spring 2013 by two brothers, Arnaud and Vincent, and their friend Simon, and is associated with Bordeaux.
Products and positioning
The brand lets customers customise basics with embroidery or print. Its range includes:
- T-shirts and sweatshirts for adults and children
- Boxers and embroidered briefs
- Mugs and small gifts
Models are made from organic cotton, and the brand has introduced customisable T-shirts in recycled cotton. Personalisation, printing and embroidery are carried out in France, which is a central part of its message.
Distribution
Monsieur TSHIRT started as an online business and sells mainly through its own e-commerce site. It has also opened physical stores in French cities including Rennes, Bordeaux, Toulouse and Montpellier.
Why it matters
The brand is an example of a French digital-native label that combines on-demand personalisation with local finishing, then extends into its own shops to support online sales.
Frequently asked questions
Who founded Monsieur TSHIRT?
Monsieur TSHIRT was founded in 2013 by brothers Arnaud and Vincent and their friend Simon.
Where are Monsieur TSHIRT products made?
Its organic cotton products are printed or embroidered in France.