CAVAL
France
CAVAL is a French sneaker brand that designs mismatched, asymmetrical shoes. It is based in Antony, near Paris, and sells mostly through its own website.
| Country of origin | France |
|---|---|
| Base | Antony, France |
| Signature product | Mismatched sneakers |
| Online share of sales | About 90 per cent |
What is CAVAL?
CAVAL is a French footwear brand known for what a collaborating partner calls its iconic asymmetrical sneakers, which use contrasts and mismatched elements. A company profile lists its address in Antony, France, and names Achille Gazagnes as president, with Simon de Swarte and Benoit Habfast as managing directors.
Products and positioning
The company designs and produces mismatched sneakers for consumers who want something different. The shoes are built on principles of opposition, inversion or transversality and are priced at around 100 euros.
Distribution
The profile reports about thirty points of sale in France, with 90 per cent of sales coming through the brand's own website.
Collaboration
CAVAL has worked with the French sock maker Maison Broussaud on a Christmas collection of asymmetric socks, knitted at the latter's family-run factory in the Limousin region.
The brand's single clear idea, shoes whose left and right sides differ, and its strong reliance on direct online sales make it a typical digital-first French footwear start-up.
Frequently asked questions
Where is CAVAL from?
CAVAL is a French brand with its address in Antony, near Paris.
What does CAVAL sell?
CAVAL sells mismatched, asymmetrical sneakers priced at around 100 euros, plus asymmetric socks in collaboration.