San Marina
Chaussea · France
San Marina is a French footwear brand created in 1981, known for accessibly priced shoes for women and men. After its retail business was liquidated in 2023, the brand was acquired by Chaussea.
| Created | 1981 |
|---|---|
| Origin | France |
| Owner | Chaussea |
| Positioning | Mid-market footwear |
| Website | sanmarina.fr |
What is San Marina?
San Marina is a French fashion footwear brand whose store network was launched in 1981. It describes itself as a French fashion brand with recognised know how, offering on trend shoes at accessible prices, with value for money as its main selling point.
History
Over four decades San Marina built a large network of branded shoe shops in France, operated both directly and through franchise partners, and expanded abroad. Its retail business was liquidated in early 2023. The footwear retailer Chaussea, based in Lorraine, then acquired the San Marina brand with the aim of bringing it back to life.
Products and positioning
San Marina targets the mid-market with shoes for women and men, complemented by bags and accessories. Its range has historically spanned hundreds of shoe references each season, including:
- Sandals and pumps
- Derbies and other city shoes
- Trainers
- Handbags and small accessories
Distribution
Today the brand continues to sell through its own French e-commerce site.
Why it matters
San Marina illustrates the restructuring of French mid-market shoe retail, where a well known brand name has been preserved by a new owner after the collapse of its original store network.
Frequently asked questions
Who owns San Marina?
The San Marina brand was acquired by the French shoe retailer Chaussea after the liquidation of its former retail business in 2023.
What does San Marina sell?
San Marina sells accessibly priced shoes for women and men, as well as bags and accessories.