Accessoire Diffusion
France
Accessoire Diffusion is a French footwear brand whose historic boutique on Rue du Cherche Midi in Paris opened in 1983. It is known for shoes, including the California sandal.
| Origin | France |
|---|---|
| Boutique opened | 1983, Rue du Cherche Midi, Paris |
| Known product | California sandal |
| Ownership | Acquired by Vivarte in 2007 (2009 report) |
What is Accessoire Diffusion?
Accessoire Diffusion is a French footwear brand. Trade press describes it as one of the well-known French shoemakers of the mid-1980s. Its historic boutique on the Rue du Cherche Midi in Paris opened in 1983 and was later renovated in a minimalist beige and ecru design by Isabelle Stanislas of So-an Architecture.
History
A December 2009 trade article reports that the brand was acquired in 2007 by the French group Vivarte while it was in receivership.
Products and positioning
The main line carries the Accessoire Diffusion name, and a cheaper, more casual secondary line is called Accessoire Detente. The best-known product at the time of the 2009 report was the California sandal.
Distribution
As of that 2009 report, the brand had seven company-owned stores in France, two of them in Paris, and sold worldwide through about 350 multi-brand retailers. It also operated corners in Le Bon Marche, Printemps and Galeries Lafayette. Export markets then included Japan, Russia, Italy, the United States and Germany. The brand has since opened an online shop.
Why it matters
The brand is a long-standing example of a Paris footwear label that combined a flagship boutique with department-store corners and independent retail.
Frequently asked questions
Where is Accessoire Diffusion from?
Accessoire Diffusion is a French footwear brand with a historic boutique on Rue du Cherche Midi in Paris, opened in 1983.
What does Accessoire Diffusion sell?
It sells footwear, and its best-known product has been the California sandal.