etnies
Nidecker Group · France
etnies is a skate shoe and apparel brand established in France in 1986 and now headquartered in Lake Forest, California. It is part of the Nidecker Group.
| Founded | 1986, France |
|---|---|
| Headquarters | Lake Forest, California |
| Parent | Nidecker Group |
| Core product | Skate shoes and apparel |
| Sponsorship | Professional skateboarders and BMX riders |
| Website | ca.etnies.com/pages/about-us |
What is etnies?
etnies is a skateboarding footwear and apparel brand. It was formed in France in 1986 and later introduced to the United States, where it is headquartered in Lake Forest, California. The brand belongs to the Nidecker Group and is linked to Sole Technology, the company behind several skate labels.
History
Pierre-Andre Senizergues began designing for etnies shortly after the company formed and later brought the brand to the American market. That move placed a European-born label within the Californian skate industry.
Products and positioning
The core product is the skate shoe, offered alongside apparel. The range includes signature shoe models developed with professional skateboarders. The brand sponsors professional skateboarders and BMX riders, which ties its identity closely to action sports culture rather than to the wider fashion calendar.
Why it matters
etnies is a long-standing name in skate footwear and shows how a brand with French origins and a Californian base can sit within a larger group of action sports businesses.
Frequently asked questions
Where is etnies from?
etnies was formed in France in 1986 and is now headquartered in Lake Forest, California.
What does etnies sell?
etnies sells skate shoes and apparel, including signature shoe models.