Schmoove
Rautureau Apple Shoes · France
Schmoove is a French men's footwear brand created in 2001 by the Rautureau brothers, part of the family group Rautureau Apple Shoes in Vendée. It makes casual chic sneakers, boots, derbies and loafers.
| Founded | 2001 |
|---|---|
| Founders | Rautureau brothers |
| Group | Rautureau Apple Shoes |
| Own stores | 3 in Paris |
| Points of sale | 200+ |
| Website | schmoove.fr |
What is Schmoove?
Schmoove is a French footwear brand for men, created in 2001 by the Rautureau brothers. It belongs to Rautureau Apple Shoes, a family shoe group from Vendée.
History
The brand's first model, the Jamaïca, sat between a classic city shoe and a sneaker. That hybrid approach shaped the label's identity as a casual chic alternative to both formal shoes and sports trainers.
Products and positioning
Schmoove's signature pieces mix materials and use contrasting soles. The range includes:
- Sneakers and trail-inspired trainers
- Desert boots and Chelsea boots
- Derbies, Oxfords and loafers
Men's shoes are priced in the mid-market bracket, roughly between 119 and 189 euros.
Distribution
The brand runs three own stores in Paris and has more than 200 points of sale in France, Belgium and Switzerland, including independent shoe shops and department stores such as Printemps Haussmann and Galeries Lafayette. It is also sold by online retailers and has exhibited at Pitti Uomo.
Why it matters
Schmoove is a representative example of the French family-owned footwear sector, and of how hybrid casual shoes have become a core category in men's fashion.
Frequently asked questions
Who founded Schmoove?
Schmoove was created in 2001 by the Rautureau brothers, part of the Rautureau Apple Shoes family group.
Where can you buy Schmoove shoes?
Schmoove is sold in its three Paris stores, at department stores such as Galeries Lafayette and through more than 200 retailers in France, Belgium and Switzerland.