14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Pied de Biche

France

Pied de Biche is a French footwear brand founded in 2015 by two friends, Jérôme and Matthieu. It makes boots, derbies, moccasins and sneakers in European leather, manufactured in Portugal.

Facts
Founded2015
FoundersJérôme and Matthieu
ProductionPortugal
StoresTen own stores (2025)
Websitepieddebiche-paris.com
Segment
Premium
Categories
FootwearMenswear
Sales channels
Own storesE-commerce

What is Pied de Biche?

Pied de Biche is a French shoe brand created in 2015 by two friends, Jérôme and Matthieu. It celebrated its tenth anniversary in 2025 and has built a direct-to-consumer model around its own shops and website.

Products and positioning

The brand focuses exclusively on footwear, with classic styles reworked for everyday wear:

  • Chelsea boots, chukka boots and desert boots
  • Derbies and moccasins
  • Boots and sneakers, including the Arthur sneaker in Italian cowhide

Shoes are made in Portugal from European leather. The offer has been particularly noted in French menswear circles for its Chelsea boots.

Distribution

Pied de Biche sells through its own online store and a growing network of own shops. After opening a second Paris address, the brand reached ten stores with an opening in Nantes in September 2025.

Why it matters

Pied de Biche illustrates the French digital-native footwear model: a tight product focus, outsourced European manufacturing and gradual expansion from online into owned retail.

Frequently asked questions

Where are Pied de Biche shoes made?

Pied de Biche shoes are made in Portugal from European leather.

Who founded Pied de Biche?

Pied de Biche was founded in 2015 by two friends, Jérôme and Matthieu.

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