Rivieras
Rivieras is a French footwear and resortwear brand best known for its signature loafer, inspired by the shoes worn on Basque pelota courts. It makes loafers and espadrilles alongside summer clothing, produced with traditional Spanish factory know-how.
| Signature product | Rivieras loafer |
|---|---|
| Production | Traditional Spanish factories |
| Own stores | Paris, Ibiza, Saint-Barthélemy |
| Points of sale | More than 500 worldwide |
| Website | rivieras.com |
What is Rivieras?
Rivieras is a footwear brand built around one signature product: the Rivieras loafer, a light canvas slip-on whose design draws on the classic shoe of the Basque pelota courts. The brand stays faithful to the traditional know-how of its Hispanic factories.
Products and positioning
Over its first decade the brand created more than a thousand styles across around forty themes. Beyond loafers and espadrilles, its range has expanded into summer and resort clothing, including:
- Shirts, t-shirts and beachwear
- Chinos, shorts and casual jackets
- Coats, outerwear and suits
- Loungewear and activewear
Distribution
Rivieras is sold through more than 500 points of sale worldwide. It runs its own stores in Paris, Ibiza and Saint-Barthélemy, and has appeared in pop-ups and shop-in-shops at concept stores and department stores such as Le Bon Marché, Merci, Colette, Opening Ceremony, United Arrows and 10 Corso Como.
Why it matters
Rivieras is a case study in building a brand from a single hero product, then extending a recognisable summer lifestyle into apparel while keeping wholesale reach in leading concept stores.
Frequently asked questions
What is Rivieras known for?
Rivieras is known for its canvas loafer inspired by the shoes worn on Basque pelota courts.
Where can you buy Rivieras shoes?
Rivieras sells through its own stores in Paris, Ibiza and Saint-Barthélemy, its website and more than 500 stockists worldwide.