MISBHV
MISBHV is a Polish fashion label from Krakow founded by Natalia Maczek. It designs streetwear-influenced clothing and accessories for women and men, sold through international retailers.
| Base | Krakow, Poland |
|---|---|
| Founder | Natalia Maczek |
| Stockists | Around 90 worldwide |
| Style | Streetwear and club culture |
| Website | misbhv.com |
What is MISBHV?
MISBHV is a streetwear-influenced fashion label from Krakow, Poland. It was founded by Natalia Maczek, who developed the brand with her partner Tomek Wirski, a DJ. The label started out making T-shirts for friends before building a full collection.
History
The studio is based in the Zablocie district of Krakow, inside the former Telpod cable factory. MISBHV gained international attention when Rihanna wore one of its jackets during a London performance in 2015, and in 2020 it became the first fashion label to appear in the video game Grand Theft Auto.
Products and positioning
The brand mixes underground club culture with references to Polish modernism. Its collections include:
- T-shirts and sweatshirts with graphic prints
- Jackets, including leather
- Activewear and dresses
- Bags
Camouflage and bold graphics are recurring signatures, and the label has collaborated with Polish poster artist Rosław Szaybo on its Polish Jazz show.
Distribution
MISBHV is sold worldwide through around 90 retailers, with early stockists including Antonioli and Browns, as well as international online luxury retailers and its own web shop.
Why it matters
MISBHV is one of the best-known fashion exports from Central and Eastern Europe and shows how a regional streetwear label can reach global luxury retail.
Frequently asked questions
Where is MISBHV from?
MISBHV is a Polish label based in Krakow.
Who founded MISBHV?
MISBHV was founded by Natalia Maczek, who built the brand together with Tomek Wirski.