Prosto
Prosto is a Warsaw streetwear brand that grew out of the Polish hip hop scene, founded in 2001 by rapper Wojciech "Sokół" Sosnowski. It makes T-shirts, hoodies, sweatpants, jackets and caps.
| Founded | 2001 |
|---|---|
| Founder | Wojciech "Sokół" Sosnowski |
| Base | Warsaw, Poland |
| Origins | Hip hop music label |
| Website | prosto.pl |
What is Prosto?
Prosto is a Polish streetwear label from Warsaw. It began in 2001 as Prosto Label, a music label founded by Wojciech "Sokół" Sosnowski, one of the key figures of Polish hip hop, and later added a clothing division that became a brand in its own right.
History
The clothing grew out of rap culture and developed into a broader lifestyle label. Prosto describes itself as a cultural movement that emerged from rap, and its identity rests on simple designs and strong, iconic typography.
Products and positioning
- Prosto Klasyk: classic cuts with bold branding
- Prosto Elegancko: more refined materials and a subtler look
- T-shirts, hoodies, sweatshirts and sweatpants
- Bomber, puffer and sherpa jackets, plus caps
The brand has worked on collaborations with international sportswear companies, including Reebok, which extended its reach beyond the Polish music audience.
Distribution
Prosto sells through its own online shop and through European sneaker and streetwear retailers such as Footshop, which list the brand across several countries.
Why it matters
Prosto is one of the clearest examples in Central Europe of a streetwear brand built on a music community. Its long history gives it authenticity with fans of Polish rap, while its retail partnerships take it to a wider European youth audience.
Frequently asked questions
Who founded Prosto?
Prosto was founded in 2001 by Polish rapper Wojciech "Sokół" Sosnowski, first as a music label and later as a clothing brand.
What does Prosto sell?
Prosto sells streetwear including T-shirts, hoodies, sweatpants, jackets and caps.