Revolution
Revolution is a Danish menswear brand founded in 1995 by Christian Katballe and Palle Bruun Rasmussen. Starting as a graphic T shirt label, it has grown into a full range of streetwear inspired by surfing, skiing and outdoor life.
| Founded | 1995 |
|---|---|
| Founders | Christian Katballe, Palle Bruun Rasmussen |
| Origin | Denmark |
| Trade fair | Pitti Immagine Uomo |
| Website | revolution.eu |
What is Revolution?
Revolution, also styled RVLT, is a Danish apparel brand founded in 1995 by clothing entrepreneur Christian Katballe and architect Palle Bruun Rasmussen. It began as a graphic T shirt brand and developed into a full range apparel company.
Products and positioning
The founders' interest in surfing, skiing and an active outdoor lifestyle shapes the collections, and the brand's mission is to create expressive apparel for enjoying daily life outdoors in any weather. Revolution positions itself as bold but staple streetwear, a contrast with the more minimalist offer common among Scandinavian labels.
- Shirts, overshirts and T shirts
- Knitwear and trousers
- Jackets, parkas and outerwear
- Hats, backpacks and shorts
Its styles span essentials, Nordic style, premium streetwear and contemporary pieces, with a focus on sustainable and traceable sourcing.
Distribution
Revolution exhibits at Pitti Immagine Uomo in Florence and is sold through European platforms such as Boozt as well as specialist retailers including KJ Beckett.
Frequently asked questions
Where is Revolution clothing from?
Revolution, also known as RVLT, is a Danish brand founded in 1995.
What does Revolution sell?
It sells menswear streetwear including shirts, knitwear, trousers, jackets, outerwear, hats and backpacks.
